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The Web-enabled Entrepreneur - UK - 2

Mr S was born and brought up in Cyprus, being educated there and speaking Greek as his first language even though his mother is English.

Mr S came to the UK to attend university and immediately noticed that there was a significant Greek-Cypriot student population in the area surrounding the large northern city where he was studying. He decided that the themed nights he had organized for English visitors to Cyprus would work equally well as Greek-themed nights for the Greek-Cypriot student community in the city. Although his English speaking was up to ILT level 7 he thought he would be able to manage to study and live here with no difficulties but found his English was not really at the level he needed and that he struggled to understand conversations. However, his business rapidly expanded to other cities in the UK and is now expanding across Europe.

This business is entirely marketed and managed via Facebook and the regular large events attract audiences of up to 600 with a wide range of young people from many backgrounds and nationalities attending. Mr S uses the networks he generates by Facebook to snowball knowledge of events and venues to a wide audience. He is further developing the business into more general events management, also through Facebook, and this new venture is also attracting clients.

Mr S has effectively franchised the business model and as a result the brand name now has a presence in eight UK cities plus Slovakia, Greece and Cyprus and is expanding into the Balearics. 

To read the extended version of this story go to:

http://www.elie-project.eu/?pid=92&s=&l3=77

Education and Culture Lifelong Learning Programme
© 2011 ELIE Project
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