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Home > Life Stories > The Ethnic Food Entrepreneur - Greece - 1

The Ethnic Food Entrepreneur - Greece - 1

Mrs T was born in Italy and after graduating from university she married and moved with her Greek husband to Thessaloniki.

Taking advantage of a very skilled chef in the family, she opened her own Italian restaurant in Thessaloniki, focusing on quality ingredients. The restaurant was successful even in its first year of operation and after a few years won awards for its excellent service and the quality of its dishes. Initially, Mrs T worked mainly on the smooth running of the business but last year she exclusively focused on bringing to life the mission of the restaurant; offering her customers original high quality, Italian flavours at reasonable prices. Moreover, in order to serve her customers better she introduced a home delivery service.

She believes it is impossible to set up a business with no help at all and without possessing a basic knowledge of marketing and business. Nevertheless, Mrs T herself started without this knowledge of marketing and often made small errors, which were only remedied when she later gained the relevant experience.

Her advice to other immigrants who wish to set up a business in Greece is to think hard and thoroughly examine every eventuality, taking small steady steps at first. As an entrepreneur, you need to be open-minded and have the spirit of entrepreneurship inside you, willing you on. Despite having a broad range of interests, she is convinced that if she had the opportunity to begin something new, she wouldn’t pursue it, because she truly loves her work and wants to develop it in a myriad of ways. 

To read the extended version of this story go to:

http://www.elie-project.eu/?pid=121&s=&l3=76

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