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Home > Life Stories > The Knowledge Entrepreneur - Finland - 2

The Knowledge Entrepreneur - Finland - 2

Mrs N was born in Indonesia 30 years ago and moved to Finland because she married a Finn. She imports garden furniture and other interior decoration supplies from her home country. After graduating with a degree in management in Indonesia she worked as an export assistant exporting goods from Indonesia to Europe which gave her very important experience.

Her brother has a company in Indonesia which takes care of buying the furniture from the producers. Mrs N learned in the early stages of her business that the severity of the Finnish of winter sets some very high quality standards for the garden furniture. The seasons of the year have also a strong influence on customer demand.

After working as an interpreter in an international wood industry company as an interpreter (Indonesian-English) for their Indonesian projects she heard about a business start-up course for foreigners and joined that. There she wrote her business plan and got comments on it, and perhaps most important of all, she got a mentor for her start-up project.

She thinks that her education was very helpful in starting up a business as well as the positive attitude which she has. She also thinks that having her husband’s Finnish surname herself and in the name of the company has helped her and her company to gain trust. She says it is important to look for reliable sources of information. Entrepreneurs should also take into account that Finland is a really small market and that nature and seasons have a big effect on consumer behavior. 

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Education and Culture Lifelong Learning Programme
© 2011 ELIE Project
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